Use Cases

In this section, you will find all the use cases and ways to utilize the Unico IDPay product.

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Use Cases

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IDPay can be used in various use cases and in many different ways. Below, check out the possible use cases and their correlations.

Checkout

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Application	Method of use	Module	Channel
Web	Integrated	Pre / Super Pre	SDK / Redirect
Mobile	Integrated	Pre / Super Pre	Webview

Tips to increase your conversion

• Make it clear to your customer that the CPF on the order must match the cardholder's CPF;

• Contextualize to your customer that they will be able to perform an identity validation to have their order approved. Messaging focused on security tends to yield higher conversion;

• Clearly inform your customer that if they do not complete the identity validation, their order may be declined;

• Once the user finishes the identity validation, let them know that the order will still be under review.

Pre-analysis table

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Application	Method of use	Module	Channel
Web / Webmobile	Integrated	Pre / Super Pre / Post	"Messages (WhatsApp)"
Web / Webmobile	Manual	Post	"Messages (WhatsApp)"

Tips to increase your conversion

• Contextualize your customer by informing them that they will be able to complete an identity validation to have their order approved. Messaging focused on security tends to have higher conversion;

• Let your customer know that you are using a partner to ensure their identity (preferably, mention Unico to build trust in the process);

• Clearly explain to your customer that if they do not complete the identity validation, their order may be declined;

• Send identity validation requests as close as possible to the moment of purchase (this also tends to increase conversion);

• After the user finishes the identity validation, inform them that the order will still be under review.

Analysis table tool

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Application	Method of use	Module	Channel
Web / Webmobile	Integrated	Pre / Super Pre / Post	"Messages (WhatsApp)
Web / Webmobile	Manual	Post	"Messages (WhatsApp)

Tips to increase your conversion

• Contextualize your customer by informing them that they will be able to complete an identity validation to have their order approved. Messaging focused on security typically results in higher conversion;

• Let your customer know that you are using a partner to ensure their identity (preferably, mention Unico to build trust in the process);

• Clearly explain to your customer that if they do not complete the identity validation, their order may be declined;

• Send the identity verification requests as close as possible to the moment of the customer's purchase (this also tends to increase conversion);

• After the user finishes the identity validation, inform them that the order will still be under review.

Sales recovery

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Application	Method of use	Module	Channel
Web / Webmobile	Integrated	Pre / Super Pre / Post	"Messages (WhatsApp)
Web / Webmobile	Manual	Post	"Messages (WhatsApp)

Tips to increase your conversion

• Contextualize your customer by informing them that they will be able to complete an identity validation to have their order approved. Messaging focused on security typically results in higher conversion;

• Let your customer know that you are using a partner to ensure their identity (preferably, mention Unico to build trust in the process);

• Clearly explain to your customer that if they do not complete the identity validation, their order may be declined;

• Send identity validation requests as close as possible to the customer's purchase moment (this also tends to increase conversion);

• After the user finishes the identity validation, inform them that the order will still be under review.

Credit Card Onboarding

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Application	Method of use	Module	Channel
Web / Webmobile / Mobile	Integrated	N/A	REST API

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