Use Cases

In this section, you will find all the use cases and ways to utilize the Unico IDPay product.

Use Cases

IDPay can be used in various use cases and in many different ways. Below, check out the possible use cases and their correlations.

Checkout

Application	Method of use	Channel
Web	Integrated	SDK / Redirect
Mobile	Integrated	Webview

Tips to increase your conversion

• Make it clear to your customer that the CPF on the order must match the cardholder's CPF;

• Contextualize to your customer that they will be able to perform an identity validation to have their order approved. Messaging focused on security tends to yield higher conversion;

• Clearly inform your customer that if they do not complete the identity validation, their order may be declined;

• Once the user finishes the identity validation, let them know that the order will still be under review.

Pre-analysis table

Application	Method of use	Channel
Web / Webmobile	Integrated	Messages (WhatsApp)
Web / Webmobile	Manual	Messages (WhatsApp)

Tips to increase your conversion

• Contextualize your customer by informing them that they will be able to complete an identity validation to have their order approved. Messaging focused on security tends to have higher conversion;

• Let your customer know that you are using a partner to ensure their identity (preferably, mention Unico to build trust in the process);

• Clearly explain to your customer that if they do not complete the identity validation, their order may be declined;

• Send identity validation requests as close as possible to the moment of purchase (this also tends to increase conversion);

• After the user finishes the identity validation, inform them that the order will still be under review.

Analysis table tool

Application	Method of use	Channel
Web / Webmobile	Integrated	Messages (WhatsApp)
Web / Webmobile	Manual	Messages (WhatsApp)

Tips to increase your conversion

• Contextualize your customer by informing them that they will be able to complete an identity validation to have their order approved. Messaging focused on security typically results in higher conversion;

• Let your customer know that you are using a partner to ensure their identity (preferably, mention Unico to build trust in the process);

• Clearly explain to your customer that if they do not complete the identity validation, their order may be declined;

• Send the identity verification requests as close as possible to the moment of the customer's purchase (this also tends to increase conversion);

• After the user finishes the identity validation, inform them that the order will still be under review.

Sales recovery

Application	Method of use	Channel
Web / Webmobile	Integrated	Messages (WhatsApp)
Web / Webmobile	Manual	Messages (WhatsApp)

Tips to increase your conversion

• Contextualize your customer by informing them that they will be able to complete an identity validation to have their order approved. Messaging focused on security typically results in higher conversion;

• Let your customer know that you are using a partner to ensure their identity (preferably, mention Unico to build trust in the process);

• Clearly explain to your customer that if they do not complete the identity validation, their order may be declined;

• Send identity validation requests as close as possible to the customer's purchase moment (this also tends to increase conversion);

• After the user finishes the identity validation, inform them that the order will still be under review.

Credit Card Onboarding

Application	Method of use	Channel
Web / Webmobile / Mobile	Integrated	REST API